Print and Design Articles | Copies&Ink Printing

Visit the Copies&Ink Online Store: Brand New for 2020

There is exciting news at Copies&Ink: Hundreds of products from our product line are now available at our Online Store. You'll find all the same great brochures, booklets, business cards and letterheads, as well as

Marketing Means Knowing When to Say “I’m Sorry”

LA Times Non Apology What you’re seeing is the cover sheet sent along with my Sunday LA Times,

iPad Sticker Shock? Try this $250 alternative.

Amazing $250 Samsung Chromebook Two years ago, a very low life form swiped my first generation iPad from my office.

What’s the best graphic design software?

Pictured above: Adobe InDesign 6 We'll start with what doesn't work! Word processor programs, such as Microsoft Word are a bad

Incredible Journey

Bella and Larry Alpert, Israel 1950 by Bill Alpert In 1953 my father first set foot on U.S. Soil. With only a single suitcase, Larry Alpert stepped off the Lockeed Constellation, along with two dozen immigrants, tentatively, yet full of hope, with eyes dazed by the sunlight, and with the

How's Your Copy?

bmw ad.pdf It's practically child's play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It's really quite daring to

BrandOne Marketing Coach Program

Marketing is much like going to the gym. It’s something we should do every day, but often don’t get around to it. Frequently we do it wrong; only to make things worse. This is a huge problem for small businesses, where marketing gets stuck between a dozen other priorities. Even

Selling on Price

The letter arrived looking much like any other, in a plain white window envelope, with my name visible on the inside, and the sender’s company logo in the upper left. I was met with all the normal expectations, inaccurate information and claims that were simply too good to be true.

Great Artists Know How to Ship

Steve Jobs was famously quoted as saying "real artists ship." With that in mind, my friend and colleague Rick Caughman is truly an artist in every sense of the word. Great ideas come to many of us frequently; fewer have the ability to turn them into something real. Nothing could

Wait! Don't Print Those Business Cards

They are boring! They’re printed on that standard paper, using standard process inks, just like every other card you’ve seen lately. The text is lackluster, the result of software defaults. The logo doesn’t look quite right, and it’s lost in the cluttered layout. Worst of all, there’s no memorable message

The Humble Wooden Desk

The Humble Wooden Desk

What's to come next? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Sed ut perspiciatis unde omnis iste natus error

A New Way to Celebrate Thanksgiving

A New Way to Celebrate Thanksgiving

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. It turns problems into gifts, failures