Print and Design Articles | Copies&Ink Printing

2016 Postage Rates

The Postal service is still the number one go-to option for direct marketing, even in deep into digital 2016. It's always been the same; choosing the right products and services from the postal service

InDesign Event at Copies&Ink Rancho Cucamonga

Bill Alpert Introduces Event Does having deep knowledge of a software package like Adobe Creative Suite pay off? Is spending

The new world will be led by geeks!

Do you agree that we now live in a world where great thinking is pretty much valued above anything else?

3 Small Business Marketing Strategies that Give Your Company a Foothold

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers

A Basic Direct Mail Marketing Plan

by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you'll be more successful in business and in life! 1. Concentrate on pinpointed target market(s). 2. Have at least two good reasons to add a name to your list. 3. Call to check names

Organic Marketing, Part 2: What's Your Story?

It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke

Print Is Forever

[ How much would you pay for this screen shot of Wednesday's New York Times Inauguration issue? Likely, not much, even in full resolution. E-mail and web pages live in the cyber-world. We don't put much value on them. Physical copies of the actual newspaper were going for $30 or more

Marketing by Yelling Louder

How can you find new customers in a down economy? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently.

Sending us PageMaker files for print

If you use PageMaker, this is the best way to gather the needed files for printing.

Recent Event: @ Copies&Ink

Power-Hour Lunch: Using Client Newsletters to Market Your Professional Practice March 24, 2009 • 11:30 a.m.-1:15 p.m. • Light lunch will be served The game has changed. The tactics of marketing are different in the internet era. Still, a well conceived company newsletter remains one of the best ways to help

Marketing Means Knowing When to Say “I’m Sorry”

Marketing Means Knowing When to Say “I’m Sorry”

LA Times Non Apology What you’re seeing is the cover sheet sent along with my Sunday LA Times, that arrived a day late, and only after I called. Unfortunately I called after 10:30 a.m. Tough luck. Why is it my fault that the Sunday paper was never delivered?

iPad Sticker Shock? Try this $250 alternative.

Amazing $250 Samsung Chromebook Two years ago, a very low life form swiped my first generation iPad from my office. It took me a full year to break down and buy another. The price tag, when all was said and done: $900. Don't get me wrong; I love the iPad,