All posts in "Bill’s Journal"

Real Printing Speaks for Itself and for You

By Bill Alpert / November 28, 2010

I’ve had the good fortune of growing up when printing was “real.” It meant real lead type, machine stamped ink into paper. The blood, sweat and tears that went into building every page somehow made each page more believable, more real. “Letterpress” printing died out in the late 60s, though today it is coming back […]


InDesign Event at Copies&Ink Rancho Cucamonga

By Bill Alpert / October 15, 2010

Bill Alpert Introduces Event Does having deep knowledge of a software package like Adobe Creative Suite pay off? Is spending a few hours brushing up our skills at a graphics workshop a good use of time? If the speaker is Brian Wood of Adobe Systems the answer must be a resounding: YES! Just use one […]


3 Small Business Marketing Strategies that Give Your Company a Foothold

By Bill Alpert / September 15, 2010

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your […]


Are Business Cards Irrelevant?

By Bill Alpert / July 1, 2010

Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This Inc. magazine article highlights a range of beliefs. One quote stands in my mind: “Coming home with 30 or 40 cards is not nearly as effective as having half a dozen [that were from] really good quality conversations where having the […]

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