Bill's Journal | Copies&Ink Printing

InDesign Event at Copies&Ink Rancho Cucamonga

Bill Alpert Introduces Event Does having deep knowledge of a software package like Adobe Creative Suite pay off? Is spending a few hours brushing up our skills at a graphics workshop a good use of time? If the speaker is Brian Wood of Adobe Systems the answer must be a resounding: YES! Just use one

InDesign Event at Copies&Ink Rancho CucamongaBill Alpert2010-10-15T18:41:03+00:00

3 Small Business Marketing Strategies that Give Your Company a Foothold

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your

3 Small Business Marketing Strategies that Give Your Company a FootholdBill Alpert2010-09-15T10:55:04+00:00

Are Business Cards Irrelevant?

Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This Inc. magazine article highlights a range of beliefs. One quote stands in my mind: "Coming home with 30 or 40 cards is not nearly as effective as having half a dozen [that were from] really good quality conversations where having the

Are Business Cards Irrelevant?Bill Alpert2010-07-01T22:27:54+00:00

Better than Recycling

Print has been getting a lot of bad press lately. Undeservedly so. Trees used to produce printing papers are a renewable resource. Beyond that, your use of print can actually stimulate the planting of new trees and the protection of forestland. Read about it here. Another tip: Consider specifying domestically produced paper for your print

Better than RecyclingBill Alpert2010-06-07T21:45:59+00:00

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