Happy New Year from Copies&Ink!
Best wishes for a wonderful New Year! May 2015 bring your much joy, prosperity and good health! --Bill Alpert
When Targeted Direct Mail is Oxymoronic
Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling. Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly, I have to make this observation: We spend far too much time on superficial marketing and tactical activities when the
iPad Sticker Shock? Try this $250 alternative.
Amazing $250 Samsung Chromebook Two years ago, a very low life form swiped my first generation iPad from my office. It took me a full year to break down and buy another. The price tag, when all was said and done: $900. Don't get me wrong; I love the iPad, but I hate typing on
The Right Strategy Wins
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world
