business marketing | Copies&Ink Printing

New Tools, Same Old Traps

OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct

New Tools, Same Old TrapsBill Alpert2009-05-06T22:41:41+00:00

The Perfect Website

Well of course, it doesn't exist. Still, too many sites seem to miss the mark; they're stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The

The Perfect WebsiteBill Alpert2009-03-27T01:06:08+00:00

Control Freaks: Print is for you!

Think you've got your website design nailed? Here's what Joseph Webb, Ph.D., Director of WhatTheyThink.com Economics & Research Center says:"Content creators use graphic design techniques to ensure that images are viewed in a manner that they will make their client's message effective. In print, they have almost full control of the physical nature of their

Control Freaks: Print is for you!Bill Alpert2008-05-13T00:28:31+00:00

Featured Site: Brainy Zip

While working on a client's consumer survey project I recently ran across brainyzip.com , a quick and easy way to look up a plethora of demographic information, all sorted by zip code.... Of course you'll find the typical stuff, such as distribution of population by age group, but how about some interesting tidbits?

Featured Site: Brainy ZipBill Alpert2008-05-02T00:39:18+00:00

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