business marketing | Copies&Ink Printing

The Mother of All New Year's Resolutions

This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family is well cared for. It’s about waking up with a smile on my face and excitement for the day ahead. When all is said and done, what else counts? Think

The Mother of All New Year's ResolutionsBill Alpert2011-01-06T19:03:56+00:00

It's a printing thing

I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It's the same kind of rush your customer gets when she feels the rich texture of that paper between her fingertips. When you're designing for print, remember that the reader's experience is tactile as well as visual. That's

It's a printing thingBill Alpert2010-12-16T13:14:51+00:00

How's Your Copy?

bmw ad.pdf It's practically child's play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It's really quite daring to step out and tell a

How's Your Copy?Bill Alpert2010-04-22T18:34:39+00:00

Graphic Design, Death and Opportunity

Graphic Design: The Corpse and Your Opportunity Over a decade ago typographer and graphic designer Kathleen Tinkel wrote: Armed with our Macs, we presumed to compete with our creative partners (typographers, illustrators, airbrush artists, retouchers and more), helping to put some trades out of business. But the computer isn't as capable as a talented artist

Graphic Design, Death and OpportunityBill Alpert2009-06-12T19:05:26+00:00

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