Think you’ve got your website design nailed? Here’s what Joseph Webb, Ph.D., Director of WhatTheyThink.com Economics & Research Center says:

“Content creators use graphic design techniques to ensure that images are viewed in a manner that they will make their client’s message effective. In print, they have almost full control of the physical nature of their message.” When you design for print, the print buyer can feel fairly sure that the result will always be predictable. The size and shape are predictable. The color is consistent. Even the texture and thickness of the paper substrate are known factors.

Put that same design online, and the size, shape and color will always differ from one viewer to the next. Will you message be read on a 13″ display or a 24″ widescreen? Will that sky look blue or purple? What about that fabric color? What about the guy who’s reading it on his cell phone? These are just a few of dozens of good reasons to keep print in your marketing mix. Maybe the highest and best use of internet marketing is giving your customers and prospects a convenient way to respond to your offer. That’s a must!
In any event, turning your website into a multi-page online brochure is definitely NOT guerilla marketing!