All posts in "Direct Mail Marketing"

2016 Postage Rates

By Bill Alpert / September 27, 2016

The Postal service is still the number one go-to option for direct marketing, even in deep into digital 2016.   It’s always been the same; choosing the right products and services from the postal service can be confusing. The following pages might help: For your reference: here’s the master price list of USPS products and […]


Updated Postal Rates 2015

By Bill Alpert / May 18, 2015

Here for your reference is a summary of First Class and Standard Class (bulk mail) rates as of May 31, 2015. 2015postalrates Business mailing can be complicated; mistakes can be costly. Very costly. Feel free to give us a call if you need some help.    


New Rules for Business Mailing: USPS January 2013 Changes

By Bill Alpert / January 11, 2013

You’ve probably heard that the cost to mail a First Class letter is going up a penny. More info on that here. Notably, the largest impact of the Jan. 2013 changes involve standard class (read: bulk) mail. An effective cure for insomnia can be found in this PDF. Here’s the short list for self mailers, our most […]


The Right Strategy Wins

By Bill Alpert / February 10, 2011

If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that even the most basic marketing tactics are effective when the right basic strategy is in place. And when no strategy (or a poorly chosen strategy) is in place, the world […]

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