Direct Mail Marketing | Copies&Ink Printing

2 Step Tactical Marketing Using Print

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You can’t go wrong here. Your strategy encompasses your strengths and the deep needs of your customers. Your tactic is simply opening a communication channel with your customers. Examples: If your

2 Step Tactical Marketing Using PrintBill Alpert2011-02-10T21:23:52+00:00

3 Small Business Marketing Strategies that Give Your Company a Foothold

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your

3 Small Business Marketing Strategies that Give Your Company a FootholdBill Alpert2010-09-15T10:55:04+00:00

Marketing's Missing Ingredient

It's easy to get caught up in exciting new world of online marketing. You can now find endless articles, blogs, webinars and companies offering services related to search engine optimization, content marketing, social media and e-mail campaigns. It's all so fast, sexy, and yes, cheap. What's not so easy to find? Hard facts and case

Marketing's Missing IngredientBill Alpert2010-07-20T21:30:55+00:00

Why we don't use templates

Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. "Do you have templates at your printing company," he asked, striking up a conversation at a recent O.C. marketing event. "The problem with graphic design templates, is that they're just that: templates," I responded. They make your business look

Why we don't use templatesBill Alpert2010-06-16T22:35:41+00:00

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