direct mail | Copies&Ink Printing

Visit the Copies&Ink Online Store: Brand New for 2020

There is exciting news at Copies&Ink: Hundreds of products from our product line are now available at our Online Store. You'll find all the same great brochures, booklets, business cards and letterheads, as well as dozens of new items you may not know we offer: Large Prints T-Shirts Trade Show Signage and Banners Event Tents

Visit the Copies&Ink Online Store: Brand New for 2020Bill Alpert2020-04-28T04:50:18+00:00

Updated Postal Rates 2015

Here for your reference is a summary of First Class and Standard Class (bulk mail) rates as of May 31, 2015. 2015postalrates Business mailing can be complicated; mistakes can be costly. Very costly. Feel free to give us a call if you need some help.

Updated Postal Rates 2015Bill Alpert2015-05-18T18:40:45+00:00

When Targeted Direct Mail is Oxymoronic

Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling. Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly, I have to make this observation: We spend far too much time on superficial marketing and tactical activities when the

When Targeted Direct Mail is OxymoronicBill Alpert2013-08-19T17:20:09+00:00

Newsletter Confusion

You know how to build a campaign. It's Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We're told it's all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy

Newsletter ConfusionBill Alpert2013-06-28T22:56:04+00:00

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