Lost your Job? We want to help.
Free Resumé Program
If you’ve recently lost your job, we’d like to help. Copies&Ink will provide you with 100 free custom printed business networking cards, along with 50 resumés, and matching blank second sheets, plus envelopes.
Just upload your resume design to our website. We’ll provide you with a separate link to create your business cards. It’s [...]
A Basic Direct Mail Marketing Plan
by Bill Alpert
Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll be more successful in business and in life!
1. Concentrate on pinpointed target market(s).
2. Have at least two good reasons to add a name to your list.
3. Call to check names and titles on your list
4. Write great copy, for [...]
Organic Marketing, Part 2: What’s Your Story?
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]
Print Is Forever
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How much would you pay for this screen shot of Wednesday’s New York Times Inauguration issue? Likely, not much, even in full resolution. E-mail and web pages live in the cyber-world. We don’t put much value on them.
Physical copies of the actual newspaper were going for $30 or more on E-Bay, according to a report on [...]
Marketing by Yelling Louder
How can you find new customers in a down economy?
For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct mail. [...]
Sending us PageMaker files for print
If you use PageMaker, this is the best way to gather the needed files for printing.
Recent Event: @ Copies&Ink
Power-Hour Lunch: Using Client Newsletters to Market Your Professional Practice
March 24, 2009 • 11:30 a.m.-1:15 p.m. • Light lunch will be served
The game has changed. The tactics of marketing are different in the internet era. Still, a well conceived company newsletter remains one of the best ways to help grow your professional practice over time.
Join Copies&Ink and BrandOne Marketing over [...]
Recession Busting Graphics Software
This article appears on EzineArticles.com
NEWSFLASH:
We’re officially in recession. Isn’t that a shocking revelation? Unless a bailout is coming your way, maybe now’s a good time to save some green on your company’s publishing software needs. People often ask me “what’s the best software choice for my newsletter?” (or brochure, business card, mailer, etc.) Of course, [...]
United States Postal Service new NCOA rules
Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It’s a 95 day rule. Your list needs to get cleaned at least every 3 months. If you’re busted for sending “dirty” mail, your postal discounts will be forfeited, and you’re liable to [...]
Green Printing at Copies&Ink: It’s Organic
Not just soy ink on recycled paper, but a commitment to minimal impact and sustainable processes.
This is a huge concern to all of us, and over the years Copies&Ink has taken many steps, (some at great expense) to minimize our impact on the environment. These fall into two general categories: First, reducing waste and environmental [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
