by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the [...]
Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY) [...]
You’ve mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared to first class postage. Then you’re busted, because one solo address on your list is out of date! The postman has now discovered that your list hasn’t been run though the official NCOA (list cleanup) process. It’s like running [...]
How can you find new customers in a down economy? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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