Direct Mail Marketing | Copies&Ink Printing

Parenthetically Writing

Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY)

Parenthetically WritingBill Alpert2009-06-03T02:35:44+00:00

The NCOA: Postage Cops

You've mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared to first class postage. Then you're busted, because one solo address on your list is out of date! The postman has now discovered that your list hasn't been run though the official NCOA (list cleanup) process. It's like running

The NCOA: Postage CopsBill Alpert2009-04-06T19:24:29+00:00

Marketing by Yelling Louder

How can you find new customers in a down economy? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct

Marketing by Yelling LouderBill Alpert2009-01-14T19:08:10+00:00

United States Postal Service new NCOA rules

Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It's a 95 day rule. Your list needs to get cleaned at least every 3 months. If you're busted for sending "dirty" mail, your postal discounts will be forfeited, and you're liable to

United States Postal Service new NCOA rulesBill Alpert2008-12-22T21:45:22+00:00

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