Print and Design Articles | Copies&Ink Printing

Newsletter Confusion

You know how to build a campaign. It's Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We're told it's all about the numbers: reach and repetition. Write a great

Copies&Ink featured on Adobe Website

Copies&Ink was recently honored by Adobe Systems as a Success Story on the Adobe Systems website. Our thanks to Laura

New Tools, Same Old Traps

OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking”

Under The Hood

There’s no doubt about it. We’re in the golden era of buying printing on the cheap. Pull out the stops.

No vacation for good marketing

Posted by Bill Alpert on Dec. 11, 2007 December's my month for traveling; it's a road trip through the deep south with a long promised family destination of Disney World. It's vacation, and part of the fun is (at least for me) has been tracking the good, bad and ugly

Photo Editing on the fly, for free!

Picnik online flash based photo editor There's an old proverb about not looking a gift horse in the mouth. It certainly applies in this case. Picnik is a fully web based, easy to use and FUN photo editor, available free. It's a great tool if you need to do a

Is your business card doing its max?

How hard is your business card working? It's a cross section of your marketing, and a big part of that all-important first impression. It's easy to carry, and simple to deliver. It's personal; frequently delivered with a handshake and a smile. It carries vital information, requires no batteries and it

Winter InkBlot Hits the Street

The Winter issue of our occasional newsletter, InkBlot, will be appearing in your mailbox shortly. Read it to answer the following questions: • Is your business card up to snuff? • How can the internet improve your direct mail response? • Web 2.0: Have you made the switch? If you're

Creative Corner: Cool Tools to promote your business

Dress up your card before you hit the town! In a nutshell: a personalized, full color folder professionally designed to enhance your marketing image The business card is the quintessential tool of professional networking. And what networker wouldn't benefit from a proper introduction? Salespeople have long been told to have

Why we don't use templates

Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. "Do you have templates at your printing company," he asked, striking up a conversation at a recent O.C. marketing event. "The problem with graphic design templates, is that they're just that: templates," I responded.

Better than Recycling

Print has been getting a lot of bad press lately. Undeservedly so. Trees used to produce printing papers are a renewable resource. Beyond that, your use of print can actually stimulate the planting of new trees and the protection of forestland. Read about it here. Another tip: Consider specifying domestically