Print and Design Articles2020-04-29T00:11:55+00:00

A New Way to Celebrate Thanksgiving

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos to order, confusion to clarity. It can turn a meal into a feast, a

Selling on Price

The letter arrived looking much like any other, in a plain white window envelope, with my name visible on the

Un-Confuse Your Marketing!

People send mailers for all the wrong reasons. Are you thinking about sending out a flyer or mailer? Stop! Why are you sending it? Unless you have a clear picture of your reason, you're cooking up a recipe for disappointment! Most people who send out flyers are thinking DRM, or

My new company car

In the wake of $4.59 gasoline, I can't think of a better time to think green than right now. Maybe even better than thinking green, each of us has the power to take positive steps in the direction of renewable resources, cleaner air and a healthier life. It's 5 miles

Extra: Inland Empire Invaded by Artists!

Here's a free or low cost event that may be of interest. The Art Institute of California - Inland Empire is hosting an arts camp of sorts, from July 7-11, in San Bernardino. Topics and workshops in the areas of graphic/web design, fine arts, fashion, animation, culinary arts and more

"Your rules are really beginning to annoy me!"

Kurt Russell’s words come to mind every time a new postal regulation comes into force, and this time around is no exception! Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. To see our NCOA primer and

How to build a better PDF

It's amazing how many ills can be cured by the simple PDF. It's like the aspirin of desktop graphics. Still, aspirin can't cure the common cold. Similarly, pumping a dozen fuzzy snapshots into a Word file before converting it to PDF won't give your annual report that National Geographic look

What's on (Adobe) TV?

If you're tired of Reality TV and have already seen the season finale of LOST, why not check out some programming that's actually useful? In recent years Adobe has bolstered its product support with a lot of online options, including its newest addition, Adobe TV. There are a number of

Recycled Paper Cooked to Order

It’s rare to find recycled paper that’s truly good for the environment. Many recycled products contain only a small portion of recycled fiber. Others use harsh chemicals to restore their whiteness before sale. Beyond the recycled content, some sheets are produced using damaging, unsustainable forestry practices. The good news is

Why in the world do you want a logo?

In this 5 minute video designer John McWade says it well. It's far too easy to get deep into a logo project without really understanding the reason for starting. "I have a business, so I need a logo," doesn't really provide the clarity and direction that is needed to produce

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