Print and Design Articles | Copies&Ink Printing

Holiday Wish

Morro Rock, Morro Bay, CA • Photo: Bill Alpert Design: Adobe Stock This is a wonderful time to remember the countless blessings we enjoy, even take for granted. Our families, friends and colleagues are truly

2 Step Tactical Marketing Using Print

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks

The Mother of All New Year's Resolutions

This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night,

It's a printing thing

I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It's the same

Can't Photoshop? It's OK, REALLY!

by Bill Alpert Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own

Writers of Short Sentences

by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were

Graphic Design, Death and Opportunity

Graphic Design: The Corpse and Your Opportunity Over a decade ago typographer and graphic designer Kathleen Tinkel wrote: Armed with our Macs, we presumed to compete with our creative partners (typographers, illustrators, airbrush artists, retouchers and more), helping to put some trades out of business. But the computer isn't as

inkd: an istock for graphic design?

http://inkd.com Does a stock market for graphic design represent a threat or an opportunity for graphic designers? Hard to say, though certainly it appears to be a viable resource for end users, or just about anyone short on time or inspiration. These aren't the typical junk layouts you see floating

Parenthetically Writing

Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy

Graphic Moment Online

If you’re one of those students who longed for the days the teacher dimmed the lights and rolled out the film projector, this is for you! The Graphic Moment Online Edition: Bleeding Edge, The Movie (suitable for general audiences).

Happy New Year from Copies&Ink!

Happy New Year from Copies&Ink!

Best wishes for a wonderful New Year! May 2015 bring your much joy, prosperity and good health! --Bill Alpert

When Targeted Direct Mail is Oxymoronic

Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling. Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly, I have to make this observation: We spend far too much time on superficial marketing