Bill Alpert | Copies&Ink Printing

Writers of Short Sentences

by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the

Writers of Short SentencesBill Alpert2009-07-03T22:57:48+00:00

A Basic Direct Mail Marketing Plan

by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you'll be more successful in business and in life! 1. Concentrate on pinpointed target market(s). 2. Have at least two good reasons to add a name to your list. 3. Call to check names and titles on your list

A Basic Direct Mail Marketing PlanBill Alpert2009-02-14T03:16:45+00:00

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