Bill Alpert | Copies&Ink Printing

2 Step Tactical Marketing Using Print

1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You can’t go wrong here. Your strategy encompasses your strengths and the deep needs of your customers. Your tactic is simply opening a communication channel with your customers. Examples: If your

2 Step Tactical Marketing Using PrintBill Alpert2011-02-10T21:23:52+00:00

The Mother of All New Year's Resolutions

This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family is well cared for. It’s about waking up with a smile on my face and excitement for the day ahead. When all is said and done, what else counts? Think

The Mother of All New Year's ResolutionsBill Alpert2011-01-06T19:03:56+00:00

How's Your Copy?

bmw ad.pdf It's practically child's play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It's really quite daring to step out and tell a

How's Your Copy?Bill Alpert2010-04-22T18:34:39+00:00

Can't Photoshop? It's OK, REALLY!

by Bill Alpert Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own Adobe Acrobat or Adobe InDesign?

Can't Photoshop? It's OK, REALLY!Bill Alpert2009-09-04T18:16:21+00:00

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