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Are you A "Linchpin"?

What do you bring to your work? Your heart and mind? Or just your body? In his new book Linchpin, revolutionary business thinker Seth Godin helps us find the art in our work, regardless of job description. Here’s a 60 second interview about what we can bring to each day of our working lives: Linchpin

Are you A "Linchpin"?Bill Alpert2010-06-02T13:01:57+00:00

Incredible Journey

Bella and Larry Alpert, Israel 1950 by Bill Alpert In 1953 my father first set foot on U.S. Soil. With only a single suitcase, Larry Alpert stepped off the Lockeed Constellation, along with two dozen immigrants, tentatively, yet full of hope, with eyes dazed by the sunlight, and with the anticipation of an adventure about

Incredible JourneyBill Alpert2010-05-21T17:31:02+00:00

How's Your Copy?

bmw ad.pdf It's practically child's play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It's really quite daring to step out and tell a

How's Your Copy?Bill Alpert2010-04-22T18:34:39+00:00

Selling on Price

The letter arrived looking much like any other, in a plain white window envelope, with my name visible on the inside, and the sender’s company logo in the upper left. I was met with all the normal expectations, inaccurate information and claims that were simply too good to be true. This insurance agent spent fifty

Selling on PriceBill Alpert2010-04-12T15:56:26+00:00

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