The Blog | Copies&Ink Printing

Real Printing Speaks for Itself and for You

I've had the good fortune of growing up when printing was "real." It meant real lead type, machine stamped ink into paper. The blood, sweat and tears that went into building every page somehow made each page more believable, more real. "Letterpress" printing died out in the late 60s, though today it is coming back

Real Printing Speaks for Itself and for YouBill Alpert2010-11-28T22:45:48+00:00

3 Small Business Marketing Strategies that Give Your Company a Foothold

I can’t think of anything more valuable to a small business (or any business) than momentum. Who doesn’t love customers that keep coming back over periods of years? Momentum alone can sustain your customer relationships for years or even decades at a time. Your customer service is adequate, or better. You keep your promises. Your

3 Small Business Marketing Strategies that Give Your Company a FootholdBill Alpert2010-09-15T10:55:04+00:00

Marketing's Missing Ingredient

It's easy to get caught up in exciting new world of online marketing. You can now find endless articles, blogs, webinars and companies offering services related to search engine optimization, content marketing, social media and e-mail campaigns. It's all so fast, sexy, and yes, cheap. What's not so easy to find? Hard facts and case

Marketing's Missing IngredientBill Alpert2010-07-20T21:30:55+00:00

Are Business Cards Irrelevant?

Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This Inc. magazine article highlights a range of beliefs. One quote stands in my mind: "Coming home with 30 or 40 cards is not nearly as effective as having half a dozen [that were from] really good quality conversations where having the

Are Business Cards Irrelevant?Bill Alpert2010-07-01T22:27:54+00:00

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