Sales & Marketing | Copies&Ink Printing

Mail Domination

Well, when it comes to mailing, it's the Postal Service that makes the rules. Starting November 23rd we have a new rule to think about: the Move Update Requirement. It's an effort to reduce waste, save cost and deliver more mail. All good ideas. Just last week, one of our clients expressed shock at how

Mail DominationBill Alpert2008-10-27T23:26:44+00:00

10 cents worth of shampoo

How can just a few words and a single ounce of shampoo bring fortune to your company? How can saving a few pennies end up costing you hundreds or thousands of dollars? I'm in Chicago on an extended business trip, and decided to try a new (to me) hotel chain: Extended Stay Hotels. Upon checking

10 cents worth of shampooBill Alpert2008-07-08T20:53:57+00:00

Hot Summer Markets

Even in a tough economy, not all sectors will be suffering. According to graphic arts industry expert Vince Mallardi, there are still some blossoming branches in the economic tree, with fruit ripe for the picking. While this research focused on print purchases, the outlook for these categories is likely to be positive across a wide

Hot Summer MarketsBill Alpert2008-07-02T22:24:02+00:00

The United States of Bland

This morning I ran across a display ad in Sunset Magazine; it was a tourism piece for the City of Portland, Oregon. Regardless of the ad's merit, it does make a point that resonates well today: that most cities across the country lack much individual personality. Everything looks so mind-numbingly bland. The same strip malls,

The United States of BlandBill Alpert2008-06-26T23:00:06+00:00

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