Well, when it comes to mailing, it’s the Postal Service that makes the rules. Starting November 23rd we have a new rule to think about: the Move Update Requirement. It’s an effort to reduce waste, save cost and deliver more mail. All good ideas.

Just last week, one of our clients expressed shock at how many contacts on her newly acquired marketing list were out of date. Another customer had a similar rude awakening with his out of date customer list. Folks move, and they do it frequently. The good news is that most movers send their forwarding information to the postman, who in turn keeps track of it all. It’s seemingly daunting, but database technology has made it all quite doable.

Here’s the scoop; if you’re mailing at discounted rates (i.e. standard class or non profit) you’ll need to update your list every 90 days, and sign fill out a special form to that effect. There are 3 approved methods for doing this, and calling or visiting everyone on your list isn’t one of them! Most mailers will need some help from a mailing professional. Violators will be easy to spot, and fines will apply!

Copies&Ink has access to the USPS move/update database. We can update your mailing list for a very reasonable cost. The reduced postage waste alone could pick up a good chunk of your tab. We’ll also fill out and sign your paperwork, keeping you out of harm’s way.

P.S. There’s only a single loophole which may apply. You can add “or current resident/occupant” to your address block. Not advised for everyone, but it’s legal.