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Selling on Price

The letter arrived looking much like any other, in a plain white window envelope, with my name visible on the inside, and the sender’s company logo in the upper left. I was met with all the normal expectations, inaccurate information and claims that were simply too good to be true. This insurance agent spent fifty

Selling on PriceBill Alpert2010-04-12T15:56:26+00:00

Great Artists Know How to Ship

Steve Jobs was famously quoted as saying "real artists ship." With that in mind, my friend and colleague Rick Caughman is truly an artist in every sense of the word. Great ideas come to many of us frequently; fewer have the ability to turn them into something real. Nothing could be more real than Rick's

Great Artists Know How to ShipBill Alpert2010-03-12T12:10:54+00:00

Can't Photoshop? It's OK, REALLY!

by Bill Alpert Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your background, training, interests, job title or schedule) you should have a working knowledge of most all current graphics software. Still using Corel Draw? Good heavens, you’re a relic! Not sure if you own Adobe Acrobat or Adobe InDesign?

Can't Photoshop? It's OK, REALLY!Bill Alpert2009-09-04T18:16:21+00:00

Writers of Short Sentences

by Bill Alpert Perhaps you’re old enough to remember video of John Cameron Swayze delivering the iconic Timex slogan: Takes a Licking and Keeps on Ticking. Fans of the recent TV series Mad Men were recently reminded of the classic Think Small print ad campaign for Volkswagen. Both ads were conceived and penned by the

Writers of Short SentencesBill Alpert2009-07-03T22:57:48+00:00

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