Bill Alpert | Copies&Ink Printing

It's a printing thing

I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It's the same kind of rush your customer gets when she feels the rich texture of that paper between her fingertips. When you're designing for print, remember that the reader's experience is tactile as well as visual. That's

It's a printing thingBill Alpert2010-12-16T13:14:51+00:00

Real Printing Speaks for Itself and for You

I've had the good fortune of growing up when printing was "real." It meant real lead type, machine stamped ink into paper. The blood, sweat and tears that went into building every page somehow made each page more believable, more real. "Letterpress" printing died out in the late 60s, though today it is coming back

Real Printing Speaks for Itself and for YouBill Alpert2010-11-28T22:45:48+00:00

Recycled Paper Cooked to Order

It’s rare to find recycled paper that’s truly good for the environment. Many recycled products contain only a small portion of recycled fiber. Others use harsh chemicals to restore their whiteness before sale. Beyond the recycled content, some sheets are produced using damaging, unsustainable forestry practices. The good news is that we’ve found a sheet

Recycled Paper Cooked to OrderBill Alpert2010-11-22T16:18:58+00:00

Why in the world do you want a logo?

In this 5 minute video designer John McWade says it well. It's far too easy to get deep into a logo project without really understanding the reason for starting. "I have a business, so I need a logo," doesn't really provide the clarity and direction that is needed to produce a winning result. Beyond that,

Why in the world do you want a logo?Bill Alpert2010-10-28T11:52:22+00:00