Happy New Year from Copies&Ink!
Best wishes for a wonderful New Year! May 2015 bring your much joy, prosperity and good health! --Bill Alpert
About Bill Alpert
This author has not yet filled in any details.So far Bill Alpert has created 137 blog entries.
When Targeted Direct Mail is Oxymoronic
Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling. Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly, I have to make this observation: We spend far too much time on superficial marketing and tactical activities when the
Newsletter Confusion
You know how to build a campaign. It's Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We're told it's all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy
How to Hack Your Phone Bill and Why You Should
The larger a company becomes, the more it can suffer from flawed thinking. Like thinking “we’re the only game in town.” In the post industrial era, pomposity is the downfall of many a large consumer oriented company. Ask my “old friends” over at the local cable TV company, who practically reveled in providing an outlier
