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Bill Alpert


Marketing Means Knowing When to Say “I’m Sorry”

By Bill Alpert / June 11, 2013

What you’re seeing is the cover sheet sent along with my Sunday LA Times, that arrived a day late, and only after I called. Unfortunately I called after 10:30 a.m. Tough luck. Why is it my fault that the Sunday paper was never delivered? That’s what the flyer implies, and that’s how it makes me […]


iPad Sticker Shock? Try this $250 alternative.

By Bill Alpert / April 25, 2013

Amazing $250 Samsung Chromebook  Two years ago,  a very low life form swiped my first generation iPad from my office. It took me a full year to break down and buy another. The price tag, when all was said and done: $900. Don’t get me wrong; I love the iPad, but I hate typing on […]


What’s the best graphic design software?

By Bill Alpert / April 24, 2013

Pictured above: Adobe InDesign 6  We’ll start with what doesn’t work! Word processor programs, such as Microsoft Word are a bad choice for print layout. The reasons for that are numerous, and not within the scope of this article. The bottom line is (unless you’re dealing with simple black and white documents, and the simple, non-critical […]


New Rules for Business Mailing: USPS January 2013 Changes

By Bill Alpert / January 11, 2013

You’ve probably heard that the cost to mail a First Class letter is going up a penny. More info on that here. Notably, the largest impact of the Jan. 2013 changes involve standard class (read: bulk) mail. An effective cure for insomnia can be found in this PDF. Here’s the short list for self mailers, our most […]

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