How’s Your Copy?
bmw ad.pdf
It’s practically child’s play to make a great impression using print. Just take...
Can’t Photoshop? It’s OK, REALLY!
by Bill Alpert
Ever since Photoshop became a verb, a tacit expectation rose that (regardless of your...
Graphic Design, Death and Opportunity
Graphic Design: The Corpse and Your Opportunity
Over a decade ago typographer and graphic designer Kathleen...
Parenthetically Writing
Does attention to detail in your writing make you look smarter? Does it improve your marketing skills?...
New Tools, Same Old Traps
OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social...
The NCOA: Postage Cops
You’ve mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared...
The Perfect Website
Well of course, it doesn’t exist.
Still, too many sites seem to miss the mark; they’re stuck...
Newsletter Confusion
You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design,...
A Basic Direct Mail Marketing Plan
by Bill Alpert
Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll...
Organic Marketing, Part 2: What’s Your Story?
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It...
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
