You know how to build a campaign. It's Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We're told it's all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy
The larger a company becomes, the more it can suffer from flawed thinking. Like thinking “we’re the only game in town.” In the post industrial era, pomposity is the downfall of many a large consumer oriented company. Ask my “old friends” over at the local cable TV company, who practically reveled in providing an outlier
LA Times Non Apology What you’re seeing is the cover sheet sent along with my Sunday LA Times, that arrived a day late, and only after I called. Unfortunately I called after 10:30 a.m. Tough luck. Why is it my fault that the Sunday paper was never delivered? That’s what the flyer implies,
Pictured above: Adobe InDesign 6 We'll start with what doesn't work! Word processor programs, such as Microsoft Word are a bad choice for print layout. The reasons for that are numerous, and not within the scope of this article. The bottom line is (unless you’re dealing with simple black and white documents, and the simple, non-critical
