Parenthetically Writing
Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation.
So here (courtesy of Empire State College, NY) is [...]
Organic Marketing, Part 2: What’s Your Story?
It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that [...]
Marketing by Yelling Louder
How can you find new customers in a down economy?
For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct mail. [...]
Sending us PageMaker files for print
If you use PageMaker, this is the best way to gather the needed files for printing.
Recent Event: @ Copies&Ink
Power-Hour Lunch: Using Client Newsletters to Market Your Professional Practice
March 24, 2009 • 11:30 a.m.-1:15 p.m. • Light lunch will be served
The game has changed. The tactics of marketing are different in the internet era. Still, a well conceived company newsletter remains one of the best ways to help grow your professional practice over time.
Join Copies&Ink and BrandOne Marketing over [...]
Copies&Ink Printing
Current promotion: Full Color Business Cards: 1000 for $49. For more info visit our online store.
Full Service Printing Plant: Copies&Ink is a complete print and online marketing resource for businesses in Southern California and beyond. If it’s a full fledged campaign, or just a box of business cards, Copies&Ink offers personalized local service at prices that compete with [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
