Parenthetically Writing
Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation.
So here (courtesy of Empire State College, NY) is [...]
The NCOA: Postage Cops
You’ve mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared to first class postage. Then you’re busted, because one solo address on your list is out of date! The postman has now discovered that your list hasn’t been run though the official NCOA (list cleanup) process.
It’s like running a [...]
United States Postal Service new NCOA rules
Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It’s a 95 day rule. Your list needs to get cleaned at least every 3 months. If you’re busted for sending “dirty” mail, your postal discounts will be forfeited, and you’re liable to [...]
Clipboard on Steriods
OK, this is simple, cool, and best of all free. It’s a Macintosh utility that expands your clipboard into cubbyholes. Each time you copy to the clipboard, you fill a new cubby without overwriting your last clipboard copy.
Using a menu bar item, or keyboard shortcut, you simply select the content you need and paste it [...]
Printing, Copies, Mailing and More!
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Newsletter Printing and Design and Mailing
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Brochure • Stationery • Business Card
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Hard to find custom printed stationery
Based in Rancho Cucamonga, Copies&Ink offers you better looking and better working printed stuff! By working person to person we’re able to [...]
Definitely NOT recyclable!
Much is made of recycling and sustainable practices, and for good reason. Thankfully, many of our foods and commodities (including paper) are to some extent renewable resources. On the other hand, few people are aware that perhaps our planet’s most important resource is being systematically destroyed, with the full support of governments around the world, [...]
A software pick that pops out!
I have no clue as to all the things you can do with FinderPop for the Macintosh. But if you just use it to sort your way through a messy desktop or to switch between applications, you should get it. Best of all, it’s free. Donations will be accepted by the publisher.
10 cents worth of shampoo
How can just a few words and a single ounce of shampoo bring fortune to your company? How can saving a few pennies end up costing you hundreds or thousands of dollars?
I’m in Chicago on an extended business trip, and decided to try a new (to me) hotel chain: Extended Stay Hotels. Upon checking in [...]
Hot Summer Markets
Even in a tough economy, not all sectors will be suffering. According to graphic arts industry expert Vince Mallardi, there are still some blossoming branches in the economic tree, with fruit ripe for the picking. While this research focused on print purchases, the outlook for these categories is likely to be positive across a wide [...]
The United States of Bland
This morning I ran across a display ad in Sunset Magazine; it was a tourism piece for the City of Portland, Oregon. Regardless of the ad’s merit, it does make a point that resonates well today: that most cities across the country lack much individual personality. Everything looks so mind-numbingly bland. The same strip malls, [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
