On the Road
Posted by Bill Alpert
December has been my month to travel cross country; if you’ll indulge me, I’d like to share a highlight of my trip.
Bourbon Street, New Orleans on a recent weeknight
There is, and could only ever be one New Orleans. My family’s trek across the country gave us a day to savor the city’s [...]
No vacation for good marketing
Posted by Bill Alpert on Dec. 11, 2007
December’s my month for traveling; it’s a road trip through the deep south with a long promised family destination of Disney World. It’s vacation, and part of the fun is (at least for me) has been tracking the good, bad and ugly of marketing and graphics across [...]
Photo Editing on the fly, for free!
Picnik online flash based photo editor
There’s an old proverb about not looking a gift horse in the mouth. It certainly applies in this case. Picnik is a fully web based, easy to use and FUN photo editor, available free. It’s a great tool if you need to do a quick resize of a photo, apply [...]
Is your business card doing its max?
How hard is your business card working?
It’s a cross section of your marketing, and a big part of that all-important first impression. It’s easy to carry, and simple to deliver. It’s personal; frequently delivered with a handshake and a smile. It carries vital information, requires no batteries and it is often saved and remembered for [...]
Winter InkBlot Hits the Street
The Winter issue of our occasional newsletter, InkBlot, will be appearing in your mailbox shortly. Read it to answer the following questions:
• Is your business card up to snuff?
• How can the internet improve your direct mail response?
• Web 2.0: Have you made the switch?
If you’re not on our Ink Blot mailing list drop us [...]
Creative Corner: Cool Tools to promote your business
Dress up your card before you hit the town!
In a nutshell: a personalized, full color folder professionally designed to enhance your marketing image
The business card is the quintessential tool of professional networking. And what networker wouldn’t benefit from a proper introduction? Salespeople have long been told to have a 30 second presentation that encapsulates their [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
