bmw ad.pdf It’s practically child’s play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It’s really quite daring to step out and tell a [...]
Marketing is much like going to the gym. It’s something we should do every day, but often don’t get around to it. Frequently we do it wrong; only to make things worse. This is a huge problem for small businesses, where marketing gets stuck between a dozen other priorities. Even dedicated marketers within large corporations [...]
The letter arrived looking much like any other, in a plain white window envelope, with my name visible on the inside, and the sender’s company logo in the upper left. I was met with all the normal expectations, inaccurate information and claims that were simply too good to be true. This insurance agent spent fifty [...]
Steve Jobs was famously quoted as saying “real artists ship.” With that in mind, my friend and colleague Rick Caughman is truly an artist in every sense of the word. Great ideas come to many of us frequently; fewer have the ability to turn them into something real. Nothing could be more real than Rick’s [...]
Just in time for Summer vacation, a bit of knowledge can go a long way in making your photos shine. Here’s one of the best ...
If you’ve tried everything, and nothing seems to be working, it could be your strategy. After decades of working with business owners, I’ve found that ...
1. Start with a great strategy. (see our post on strategies) 2. Create a postcard, mailer or brochure that speaks clearly to your strategy. You ...
This isn’t about my needing to lose ten pounds, though that certainly woudn’t hurt. Instead, it’s about sleeping at night, and making sure my family ...
I still get a rush from jogging a ream of printed brochures, freshly off the printing press. It’s the same kind of rush your customer ...
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