Print Is Forever
[
How much would you pay for this screen shot of Wednesday’s New York Times Inauguration issue? Likely, not much, even in full resolution. E-mail and web pages live in the cyber-world. We don’t put much value on them.
Physical copies of the actual newspaper were going for $30 or more on E-Bay, according to a report on [...]
Marketing by Yelling Louder
How can you find new customers in a down economy?
For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct mail. [...]
Sending us PageMaker files for print
If you use PageMaker, this is the best way to gather the needed files for printing.
Recent Event: @ Copies&Ink
Power-Hour Lunch: Using Client Newsletters to Market Your Professional Practice
March 24, 2009 • 11:30 a.m.-1:15 p.m. • Light lunch will be served
The game has changed. The tactics of marketing are different in the internet era. Still, a well conceived company newsletter remains one of the best ways to help grow your professional practice over time.
Join Copies&Ink and BrandOne Marketing over [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
