Mail Domination
October 27, 2008
Well, when it comes to mailing, it’s the Postal Service that makes the rules. Starting November 23rd we have a new rule to think about: the Move Update Requirement. It’s an effort to reduce waste, save cost and deliver more mail. All good ideas.
Just last week, one of our clients expressed shock at how many contacts on her newly acquired marketing list were out of date. Another customer had a similar rude awakening with his out of date customer list. Folks move, and they do it frequently. The good news is that most movers send their forwarding information to the postman, who in turn keeps track of it all. It’s seemingly daunting, but database technology has made it all quite doable.
Here’s the scoop; if you’re mailing at discounted rates (i.e. standard class or non profit) you’ll need to update your list every 90 days, and sign fill out a special form to that effect. There are 3 approved methods for doing this, and calling or visiting everyone on your list isn’t one of them! Most mailers will need some help from a mailing professional. Violators will be easy to spot, and fines will apply!
Copies&Ink has access to the USPS move/update database. We can update your mailing list for a very reasonable cost. The reduced postage waste alone could pick up a good chunk of your tab. We’ll also fill out and sign your paperwork, keeping you out of harm’s way.
P.S. There’s only a single loophole which may apply. You can add “or current resident/occupant” to your address block. Not advised for everyone, but it’s legal.
InDesign Workshop Followup Links
October 15, 2008
For those that attended our InDesign© workshop (and for those who couldn’t) Adobe Systems’ presenter Kelly McCathran offers these additional resources.
Kelly’s Extra Handouts
http://idisk.mac.com/kmccathran-Public
Adobe Design Center
Step-by-Step Lessons, Guides and Tutorials for CS2 & CS3 also access to User Forums & Feature Requests
http://adobe.com/designcenter/
Adobe Design Center Video Workshop
Flash Movies on all Creative Suite 3 Products and many new features
http://adobe.com/designcenter/video_workshop
Adobe Print Resource Center
Transparency guides and PDF Print Production Information and a wealth of print related resources
http://adobe.com/go/print
Adobe Events
Find Adobe Certified Trainers and Training Centers in your area, on-demand and live eClasses as well as road show events
http://www.adobe.com/events
Adobe Education
Educational resources for K-12 and higher education, free curriculum and more
http://www.adobe.com/education
Printing, Copies, Mailing and More!
October 1, 2008
Call: 866-345-COPY or
(909) 948-3550
Newsletter Printing and Design and Mailing
Electronic Newsletter Distribution
Brochure • Stationery • Business Card
Self Published Books • Catalog • Instruction Manuals
Direct Mailers • Flyers • Postcards
Hard to find custom printed stationery
Based in Rancho Cucamonga, Copies&Ink offers you better looking and better working printed stuff! By working person to person we’re able to offer you more choices, and a better all around value. We specialize in printed marketing communications for small businesses and corporate workgroups. We help you unite your printed and electronic customer communication.
Our Clients:
Manufacturing • Professional • Retail
Non Profit, Socially Responsible Organizations
Church Outreach
HR and Marketing Workgroups
Entrepreneurs and Professionals
Small and Home Based Businesses
For immediate assistance or a customized proposal, contact our Customer Service Department
October 1, 2008
Copies&Ink along with parent company Alpert’s Printing Inc. are winners of the Printing Industry Association Print Excellence Award and a participating winners of the Apex Award for Publications Excellence.
Bill Alpert has written on EzineArticles.com and has been recognized as an Expert Author by its editorial staff.
Introducing BrandOne
October 1, 2008
Our innovative BrandOne division is a first class marketing department to go. Our specialists are industry veterans in:
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