Is your business card doing its max?
How hard is your business card working?
It’s a cross section of your marketing, and a big part of that all-important first impression. It’s easy to carry, and simple to deliver. It’s personal; frequently delivered with a handshake and a smile. It carries vital information, requires no batteries and it is often saved and remembered for [...]
Winter InkBlot Hits the Street
The Winter issue of our occasional newsletter, InkBlot, will be appearing in your mailbox shortly. Read it to answer the following questions:
• Is your business card up to snuff?
• How can the internet improve your direct mail response?
• Web 2.0: Have you made the switch?
If you’re not on our Ink Blot mailing list drop us [...]
Creative Corner: Cool Tools to promote your business
Dress up your card before you hit the town!
In a nutshell: a personalized, full color folder professionally designed to enhance your marketing image
The business card is the quintessential tool of professional networking. And what networker wouldn’t benefit from a proper introduction? Salespeople have long been told to have a 30 second presentation that encapsulates their [...]
William Alpert is a seasoned entrepreneur and 35 year business veteran. His California based companies design and create printed and electronic marketing materials for Fortune 500s, entrepreneurs as well as advertising and graphic design professionals. He is the author of InkBlot, a weekly journal on business marketing in the internet era. 
