Print and Design Articles | Copies&Ink Printing

Marketing Means Knowing When to Say “I’m Sorry”

LA Times Non Apology What you’re seeing is the cover sheet sent along with my Sunday LA Times, that arrived a day late, and only after I called. Unfortunately I called after 10:30

A Basic Direct Mail Marketing Plan

by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you'll be more successful

Organic Marketing, Part 2: What's Your Story?

It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It

Print Is Forever

[ How much would you pay for this screen shot of Wednesday's New York Times Inauguration issue? Likely, not much,

Bella and Larry Alpert, Israel 1950 by Bill Alpert In 1953 my father first set foot on U.S. Soil. With only a single suitcase, Larry Alpert stepped off the Lockeed Constellation, along with two dozen immigrants, tentatively, yet full of hope, with eyes dazed by the sunlight, and with the

How's Your Copy?

bmw ad.pdf It's practically child's play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention. It's really quite daring to