Print and Design Articles | Copies&Ink Printing

When Targeted Direct Mail is Oxymoronic

Have you asked yourself this question: “Who is my targeted customer?” If so, the question itself could be very telling. Across my 35 years in the world of business, I’ve seen many companies come and go. Sadly,

inkd: an istock for graphic design?

http://inkd.com Does a stock market for graphic design represent a threat or an opportunity for graphic designers? Hard to say,

Parenthetically Writing

Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard

Graphic Moment Online

If you’re one of those students who longed for the days the teacher dimmed the lights and rolled out the

Microsoft Publisher File Preparation

Microsoft Publisher users: we hope these tips will help your project go smoother, faster, with minimal changes/corrections. Print these tips and refer to them as you are working on your project. Running the Pack and Go Wizard We suggest you use the Pack and Go wizard on all files you

Free photo or image editor

Imagewell from XtraLean Software Here's a freebie that you shouldn't pass up if you own a Mac, or even if you're just thinking about getting one 😉 It's a streamlined tool designed to crop, watermark, resize, rotate and automatically send images to a list of locations you can define in

Making do with a snapshot

15 minute Photoshop project You're on deadline and the only photo available for print or online publication isn't ideal. Not to despair! Frequently a snapshot plus about 10 or 15 minutes of novice level work can salvage the situation. Just a couple concepts to keep in mind: 1. Less is

A wide screen under your tree?

If you're still using a 17" display, perhaps Santa inadvertently missed your chimney. Today's publishing (and general computer work) demands require a lot of monitor real estate. A 20" or greater display should pay for itself quickly in saved time, not to mentioned reduced eyestrain. A recent MacWorld review compared

Holiday Wish

Christmas presence +++++++++++++++++++ There is a light in the darkness. It is love; it is joy. There is a pure and simple radiance with a positive, joyous power. It warms the hearts of those who value peace and love. The spirit of Christmas transcends beliefs, traditions, culture and customs. It

On the Road

Posted by Bill Alpert December has been my month to travel cross country; if you'll indulge me, I'd like to share a highlight of my trip. Bourbon Street, New Orleans on a recent weeknight There is, and could only ever be one New Orleans. My family's trek across the country

New InDesign User Group

Are you an InDesign fanatic based in the Inland Empire? Would you be interested in an InDesign User group based in Rancho Cucamonga? Adobe actively sponsors such user groups across the globe, and incentivizes them with discounts, raffles and educational materials. It's a win-win and a great chance to network

Are Business Cards Irrelevant?

Opinions fully cover the spectrum: business cards are everything from indispensable to obsolete. This Inc. magazine article highlights a range of beliefs. One quote stands in my mind: "Coming home with 30 or 40 cards is not nearly as effective as having half a dozen [that were from] really good