marketing | Copies&Ink Printing

United States Postal Service new NCOA rules

Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. It's a 95 day rule. Your list needs to get cleaned at least every 3 months. If you're busted for sending "dirty" mail, your postal discounts will be forfeited, and you're liable to

United States Postal Service new NCOA rulesBill Alpert2008-12-22T21:45:22+00:00

10 cents worth of shampoo

How can just a few words and a single ounce of shampoo bring fortune to your company? How can saving a few pennies end up costing you hundreds or thousands of dollars? I'm in Chicago on an extended business trip, and decided to try a new (to me) hotel chain: Extended Stay Hotels. Upon checking

10 cents worth of shampooBill Alpert2008-07-08T20:53:57+00:00

The United States of Bland

This morning I ran across a display ad in Sunset Magazine; it was a tourism piece for the City of Portland, Oregon. Regardless of the ad's merit, it does make a point that resonates well today: that most cities across the country lack much individual personality. Everything looks so mind-numbingly bland. The same strip malls,

The United States of BlandBill Alpert2008-06-26T23:00:06+00:00

Un-Confuse Your Marketing!

People send mailers for all the wrong reasons. Are you thinking about sending out a flyer or mailer? Stop! Why are you sending it? Unless you have a clear picture of your reason, you're cooking up a recipe for disappointment! Most people who send out flyers are thinking DRM, or direct response marketing. Compare that

Un-Confuse Your Marketing!Bill Alpert2008-06-17T22:17:43+00:00

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