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New Tools, Same Old Traps

OK, I love the web, and likely you do too. Still, I’ve been hard pressed to understand how “social networking” comes into play for business marketing. Most of what I’ve seen falls into the category of shameless self promotion. And that’s a shame. Certain hard truths will always be unavoidable, be it in print, direct

New Tools, Same Old TrapsBill Alpert2009-05-06T22:41:41+00:00

The NCOA: Postage Cops

You've mailed 2500 pieces at the discounted bulk mail rate, saving over $300 in postage compared to first class postage. Then you're busted, because one solo address on your list is out of date! The postman has now discovered that your list hasn't been run though the official NCOA (list cleanup) process. It's like running

The NCOA: Postage CopsBill Alpert2009-04-06T19:24:29+00:00

The Perfect Website

Well of course, it doesn't exist. Still, too many sites seem to miss the mark; they're stuck in old world thinking about marketing and advertising. They focus their engergy on promoting a brand, or product benefits. Yes, people still do buy the brand, but using a website to promote a brand misses the point. The

The Perfect WebsiteBill Alpert2009-03-27T01:06:08+00:00

A Basic Direct Mail Marketing Plan

by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you'll be more successful in business and in life! 1. Concentrate on pinpointed target market(s). 2. Have at least two good reasons to add a name to your list. 3. Call to check names and titles on your list

A Basic Direct Mail Marketing PlanBill Alpert2009-02-14T03:16:45+00:00

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