All posts in "Graphic Design Tips"

Why in the world do you want a logo?

By Bill Alpert / October 28, 2010

In this 5 minute video designer John McWade says it well. It’s far too easy to get deep into a logo project without really understanding the reason for starting. “I have a business, so I need a logo,” doesn’t really provide the clarity and direction that is needed to produce a winning result. Beyond that, […]


Adobe® Event at Copies&Ink

By Bill Alpert / August 30, 2010

Are you ready for a design refresher? Join us on October 14 for another in our popular series of Adobe Creative Suite Events. Presenter Brian Wood will be on hand with time saving tips and creativity starters for your print and electronic projects. He’s certain to bring us all up to speed on the latest […]


New InDesign User Group

By Bill Alpert / July 2, 2010

Are you an InDesign fanatic based in the Inland Empire? Would you be interested in an InDesign User group based in Rancho Cucamonga? Adobe actively sponsors such user groups across the globe, and incentivizes them with discounts, raffles and educational materials. It’s a win-win and a great chance to network with your peers. Here’s more […]


Why we don't use templates

By Bill Alpert / June 16, 2010

Neal, a cool, young internet saavy speaker and author, is thinking about some new business cards. “Do you have templates at your printing company,” he asked, striking up a conversation at a recent O.C. marketing event. “The problem with graphic design templates, is that they’re just that: templates,” I responded. They make your business look […]

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