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A Basic Direct Mail Marketing Plan

by Bill Alpert Forget the elevator speeches and the boring chamber mixers. Follow this plan and you'll be more successful in business and in life! 1. Concentrate on pinpointed target market(s). 2. Have at least two good reasons to add a name to your list. 3. Call to check names and titles on your list

A Basic Direct Mail Marketing PlanBill Alpert2009-02-14T03:16:45+00:00

Organic Marketing, Part 2: What's Your Story?

It must have been the 1960s. Still, I can still remember the agony of my junior high history class. It was a mind numbing succession of dates, names and places. The teacher, who may have been old enough to have been present at the signing of the Mayflower Compact, spoke in a monotone drawl that

Organic Marketing, Part 2: What's Your Story?Bill Alpert2009-02-04T21:48:53+00:00

Print Is Forever

[ How much would you pay for this screen shot of Wednesday's New York Times Inauguration issue? Likely, not much, even in full resolution. E-mail and web pages live in the cyber-world. We don't put much value on them. Physical copies of the actual newspaper were going for $30 or more on E-Bay, according to a

Print Is ForeverBill Alpert2009-01-24T01:02:09+00:00

Marketing by Yelling Louder

How can you find new customers in a down economy? For more than the last 100 years its been about yelling the loudest to the largest number of people. Making them notice you. Pushing a business card in their face. Building a restaurant on a street that they pass frequently. Bombarding them with “me-too” direct

Marketing by Yelling LouderBill Alpert2009-01-14T19:08:10+00:00

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