All posts in "Creating Publications and Newsletters"

Newsletter Confusion

By Bill Alpert / June 27, 2013

You know how to build a campaign. It’s Marketing 101, just the basics. A good list, creative design, a great offer. Bingo. We’re told it’s all about the numbers: reach and repetition. Write a great headline, use the right tools, hire a Flash whiz, get an account at Constant Contact. Hang in there. This strategy […]


Parenthetically Writing

By Bill Alpert / June 3, 2009

Does attention to detail in your writing make you look smarter? Does it improve your marketing skills? It’s not hard to make a case for that. Just as clean fingernails and polished shoes help make a positive impression, so does your attention to grammar, syntax and punctuation. So here (courtesy of Empire State College, NY) […]