OK, it may not be terribly original to build a font manager that looks almost identical to ITunes (including a built-in font store), but the venerable type founder, Linotype was shrewd to do so. There’s got to be a boatload of overlap between graphic designers and ITunes customers. I cut my teeth growing up with Linotype equipment, and the company’s entry into digital typography is long overdue.
I’m imagining that the market for font management software isn’t exactly vast. Hence there hasn’t much new to consider, certainly not from Adobe. Yet the need to organize your fonts remains as important as ever. So a FREE font manager that really works is a great addition to the Mac arsenal. (PC version out soon!)
Linotype is betting on the convenience factor here: click and buy. After all, Adobe isn’t the only game in town. I bet someone in San Jose got chewed out for not thinking of this first.
BTW, the ability to switch your fonts on and off as needed, helps your computer run faster. Thanks to Copies&Ink Graphics Manager, Dave McPherson for pointing out this find!
