It’s practically child’s play to make a great impression using print. Just take enough time to write some decent copy for your ad, brochure or mailer. That simple practice has become so rare that even a perfunctory effort at story telling gets attention.
It’s really quite daring to step out and tell a story with drama. Much simpler to advertise with leaden bullet points, as if your reader where looking at a powerpoint presentation.
The art of advertising in print certainly goes back thousands of years, and will likely be around even when the internet is a distant, faded memory. That’s because there {hidden treasure} are always stories to tell, for those perceptive enough to find them, and bold enough to write them.
