They are boring!

They’re printed on that standard paper, using standard process inks, just like every other card you’ve seen lately.

The text is lackluster, the result of software defaults.

The logo doesn’t look quite right, and it’s lost in the cluttered layout.

Worst of all, there’s no memorable message or emotional appeal to the reader. I mean, now that I’ve seen your card, why should I care?

If there’s any seven square inches of real estate that deserves your attention it’s your business card. So frequently it’s the first and only impression of your company in print.

Of course, every aspect of your business marketing deserves your attention. Customers and prospects do notice these kinds of details, if only subliminally. Be it your business card, your website, or the just the impersonal voice mail message that greets your callers.

Is it possible to capture your unique genius, your reason for being in a business card? Absolutely! Take the time to really think this through, and you’ll be amply rewarded.

Take a look at a few of these cards. Some are truly remarkable. And please share your favorite card idea with us; I can’t wait to see where your creativity takes you!