by Bill Alpert

Forget the elevator speeches and the boring chamber mixers. Follow this plan and you’ll be more successful in business and in life!

1. Concentrate on pinpointed target market(s).
2. Have at least two good reasons to add a name to your list.
3. Call to check names and titles on your list
4. Write great copy, for real readers.
5. Let copy define graphic design, not vice versa
6. Freely offer real value to your readers
7. Start small. Test and refine.
8. Scale up your best performing design.
9. Follow up all leads without delay
10. Make your product/service clearly best in class

Yes, building a program like this is a lot more work than a slapdash postcard sent to everyone and everything that moves within a 20 mile radius. Which is exactly why it works. Junk mail and spam are so very, very easy. Which is exactly why you should avoid them.