Kurt Russell’s words come to mind every time a new postal regulation comes into force, and this time around is no exception! Starting November 23, the USPS will require that all presorted mailing lists be cleaned using the National Change of Address (NCOA) directory. To see our NCOA primer and special promotional offer, click here.

What is bulk mail?
Actually, it’s called “standard class mail” these days. It’s the ability to qualify for a reduced rate on postage by doing some of the grunt work that usually gets done by the postal service. This includes sorting and cleaning up your mailing list, arranging and bundling the mail into specific trays. You’ll need to apply special codes to each of your mailing pieces, and deliver them to the bulk mail department of the local post office.

How much can I save?
The savings can be considerable, as much as 50% or more in some cases. Of course, your mileage will vary. A typical letter can frequently be mailed in the 24 cent range without much fuss.

How can I qualify?
The easiest way is to work with a professional mailing house, such as Copies&Ink. Otherwise you’ll be facing a big investment of time and money that only rarely would be worthwhile. We spend thousands of dollars each year just keeping our mandatory mailing software up to date.

In short, your mailing must:
• be designed according to the stringent provisions of the USPS mailing manual. It’s not a quick read!
• be software certified for address accuracy
• include special bar codes and coded mailing instructions on each piece
• be sorted and trayed at multiple levels

Is it worth it?
If you’re mailing more than a few hundred pieces at a time, yes! Your postage savings should more than cover any costs incurred by your mailing house. You’ll save money; in some cases a lot of money.

Is there a catch?
Beyond all of the requirements above, your standard class mail generally takes longer to arrive. This is especially true for non-local addresses. Also, First Class might mail carry more marketing punch than a letter with a “bulk mail” stamp or printed indicia. You can easily test this for your purposes.

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