It’s amazing how many ills can be cured by the simple PDF. It’s like the aspirin of desktop graphics. Still, aspirin can’t cure the common cold. Similarly, pumping a dozen fuzzy snapshots into a Word file before converting it to PDF won’t give your annual report that National Geographic look you’re going for.

So, as many a pizza chain will remind you, your final result is no better than the ingredients. With that in mind (from Adobe’s Lonn Lorenz and researcher Dov Isaacs) here’s The Perfect PDF: Best Practices for Preparing PDF Files.