While working on a client’s consumer survey project I recently ran across brainyzip.com, a quick and easy way to look up a plethora of demographic information, all sorted by zip code. It’s a great research tool, and quite easy to use. Of course you’ll find the typical stuff, such as distribution of population by age group, but how about some interesting tidbits?

Only 12% of workers in San Dimas, CA carpool to work.

28% of Claremont, CA residents have earned graduate or professional degrees. And in the same city over 16% of the population is of German ancestry.

How will you use information like this? The sky is the limit, as far as I’m concerned!