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As a fellow business owner, I’d like to know: What’s so great about your business? In fact, what’s completely brilliant about your business? And why aren’t customers busting down your doors making you rich in the process?
For many business owners the simple answer is that they’re just too busy to think about marketing. Too busy to step back, breathe, and get some clear perspective. Too busy to build a clearly unique product and intriguing message. So, is your inner genius locked away in a dusty back room? (Yes, we all have an inner genius)
So when will you write up that sales copy, mail that brochure and publish that web page? And why haven’t you polished up that dry, old elevator speech?
Remember: You are one of a kind! No pushbutton, pre-baked advertising campaign can possibly tell your story in a compelling way. Most of the world has yet to discover you.
If I could convince you of one thing, it would be this: Go Deep. Take what you do to the level of Art. And learn how to tell that story to the people who can make you wealthy.
And then go out and do it.
Market on Purpose!
–Bill Alpert
